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CHALLENGE: Give the product a personality

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TARGET: Gen Z/Millennial men and women who take pride in their odor and sweat protection

 

STRATEGY: Create a gender inclusive campaign

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• Social Media/Digital

• OOH 

• Partnerships with influencers

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Art Directors: Jackson Greenwood, Aysha Addus, Tony Bajao , Zoe Katzburg

Copywriter: Alex Schulze

Strategist: Amna Hayat